INTEL
Not that you would make an entire campaign based off crazy things you wouldn't normally do with your computer, but you could.
That was the basis of Intel's newest campaign I worked on. With the concept "not that you would, but you could", we created a global campaign in collaboration with Jim Parsons, to let the world know that Intel inspires high performance creativity with their new Intel Optane memory. It ran in the second and third quarter 2018 in US, UK, Mexico, and Taiwan for Intel's Optane and 8th Gen Core Processor.
Copywriter: Lara Holleran
Agency: Swirl McGarryBowen
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